Join SAS for this live discussion with today's top social media thought leaders: Chris Brogan, Charlene Li, David Meerman Scott and Martin Giles. For the first time ever, The Premier Business Leadership Series, an exclusive event for senior executives, is offering a glimpse into one of its highly anticipated panel discussions live from Las Vegas.
The Value of a Social Media Strategy
This panel brings together today's leading social media experts to provide a look into the latest strategies, trends, issues and opportunities that executives are facing when considering the implementation of social media communication and analysis. Hear about the value and adoption of social media in the business-to-business and business-to-consumer worlds, and who is engaged with these strategies. Learn about:
- Understanding current corporate strategies, value and engagement levels in social media.
- Organizational adoption, implementation and hot issues.
- Monitoring, analysis, measurement and response.
- The future of social media and forecasting trends.
President of New Marketing Labs and author of Trust Agents and Social Media 101
An 11-year veteran of using social media and both Web and mobile technologies to build digital relationships for businesses, organizations and individuals, Brogan speaks, blogs, writes articles and makes media of all kinds at www.chrisbrogan.com. His blog is in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. Brogan is president of New Marketing Labs, a social media agency, and frequently speaks at and attends marketing and social media events. He is co-author of The New York Times best-selling book Trust Agents, and the recently released Social Media 101. Brogan won the Mass High Tech All-Stars award for thought leaders for 2008.
US Technology Correspondent, The Economist (panel host)
Giles joined The Economist as a Finance Correspondent in 1988. He then moved to Paris as the newspaper's European Business Correspondent before returning to London as Finance Editor. During his time as Managing Director of the group's US operations, Giles earned an executive MBA from the University of Chicago's Graduate School of Business. Since the start of 2008, he has been covering finance and business issues from the United States and is currently the paper's Management Correspondent.
Founder of Altimeter Group, co-author of Groundswell and author of Open Leadership
Li was named one of the 12 most creative minds of 2008 by Fast Company, and one of the most influential women in technology in 2009. Through her company, Altimeter Group, she provides clients with a pragmatic approach to using new technologies. She is the co-author of Groundswell, one of Amazon's top 10 business books of 2008, and author of the new book Open Leadership.
Li is one of the foremost experts on social media and technologies, and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media and marketing. Formerly, she was Vice President and Principal Analyst at Forrester Research and a consultant with Monitor Group.
David Meerman Scott
Marketing strategist and author of The New Rules of Marketing & PR and the upcoming Real-Time Marketing & PR
Scott is a marketing expert, author and blogger whose blog, Web Ink Now, was ranked by AdAge Power 150 as a top worldwide marketing blog.
A former Vice President of Marketing for NewsEdge Corporation, he was also the Asia Marketing Director for Knight-Ridder and has served on the boards of directors for several companies, including Kadient and Nashaquisset. Scott has published hundreds of articles on marketing strategy and currently writes for the Huffington Post.
Scott is the author of World Wide Rave, the upcoming Real-Time Marketing & PR, and the award-winning The New Rules of Marketing & PR, which has been published in 24 languages.