Join us for this session focusing on how hotels and casinos can turn the volumes of social media data they've collected into meaningful and profitable information. Our panel will discuss how advanced analytics is the key to transforming volumes of unstructured text data into insight about operations, revenue and guest interactions that can be shared across the enterprise.
     
Industry experts from Cornell University and SAS will describe how you can use advanced analytics to:

  • Analyze conversation data.
  • Enhance market research efforts.
  • Improve performance of marketing campaigns.
  • Inform your pricing and distribution strategy.

Participants

Steve Levigne

Steve Levigne

Vice President, US Strategy and Insights
McDonald's Corporation

Since joining McDonald's in 1993, Steve Levigne has worked in the corporate research department, been the head of research and strategy for the Southeast and Central divisions of the US, and led the US Consumer and Business Insights team. As Vice President of US Strategy and Insights, Levigne is responsible for integrating consumer, business and industry insights into plans to help drive the US business.

Prior to joining McDonald's, he worked for eight years at Midas International in the marketing research area. Levigne holds a bachelor's degree from Northern Illinois University and a master's degree from Northwestern University's Kellogg School of Management, with an emphasis in marketing and management.


Bill Carroll, PhD

Bill Carroll, PhD

Senior Lecturer
Cornell School of Hotel Administration

Bill Carroll teaches courses in economics, yield management, pricing and marketing distribution. He is also CEO of Marketing Economics, a consulting firm specializing in travel industry pricing, distribution, yield management and strategic planning.

For more than 25 years, Carroll held a variety of senior positions in the travel industry. He has also written numerous articles on economics and travel industry topics. Carroll holds a BA degree in economics from Rutgers, an MS in labor studies from the University of Massachusetts and a PhD in economics from Penn State.


Kelly A. McGuire, PhD

Kelly A. McGuire, PhD

Practice Director, Hospitality and Travel Global Practice
SAS

McGuire has18 years of experience in the hospitality industry, both in operations and IT. Before joining SAS, McGuire consulted with Harrah's Entertainment to develop restaurant revenue management strategies for casinos in Harrah's major markets. McGuire holds a BS from Georgetown University and a Master of Management in hospitality from the Cornell School of Hotel Administration. She also has a PhD from the Cornell School of Hotel Administration, focused on nontraditional applications of revenue management.

 

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