This session explores the latest pricing techniques and strategies for hotels and casinos. Learn new approaches to pricing so that your organization can efficiently and effectively transition from revenue optimization based on inventory control to one of dynamic pricing. Key topics include:

  • The theory behind the latest advances in pricing.
  • The latest research into pricing by distribution channels.
  • The type and quality of data that needs to be collected to support these new pricing methodologies.
  • Real-world applications of these pricing techniques in the hospitality and gaming industries today.


Chris  Anderson

Chris  Anderson

Assistant Professor
Cornell School of Hotel Administration

Anderson works in the application and development of revenue management (RM) solutions for hotels, airlines, rental car and tour companies, as well as numerous consumer packaged goods and financial services firms. He currently serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the Hotel School, he teaches courses in RM and service operations management. Prior to his appointment in 2006, he was on faculty at the Ivey School of Business in London, Ontario, Canada.

Ravi Mehrotra

Ravi Mehrotra, PhD

President and Founder

Before co-founding IDeaS in 1989, Ravi Mehrotra, PhD, taught electrical and computer engineering at North Carolina State University and held engineering roles at Texas Instruments and Anderson Consulting. While an Assistant Professor at NCSU, he invented new models for parallel computing, designed and analyzed algorithms for distributed processing, and reviewed proposals for key government scientific agencies.

The holder and co-author of more than one dozen patents, Mehrotra graduated from the Indian Institute of Technology and earned his PhD in electrical and computer engineering from Carnegie Mellon University.

Chinmai Sharma

Chinmai Sharma

VP of Revenue Management
Wyndham Hotel Group

Chinmai Sharma is a successful revenue management leader with more than 14 years of progressive hospitality experience in the fields of market analysis, revenue management and electronic distribution with companies like the Taj Group of Hotels, Hyatt International, Expedia Inc. and Wyndham Worldwide.

Sharma joined the Wyndham Hotel Group in 2007 and is responsible for the overall revenue management process for the Wyndham Hotels and Resorts, Wingate by Wyndham and Hawthorn Suites by Wyndham brands. He also oversees enhancement and delivery of centralized revenue management services to its portfolio of managed and franchised hotels globally.

Sharma holds a BA in math from University of Delhi, a diploma in economics from the Indian Institute of Planning and Management in India, and a joint MBA in hospitality from ESSEC Business School, Paris, and Cornell Hotel School (MMH), New York.


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