This executive video webcast, presented by Pharmaceutical Executive and SAS, provides insight into how to transform your company to achieve higher performance through next-generation business analytics.

High-performing companies have discovered how to harness the power of predictive capabilities to deliver top-line sales growth, make smarter decisions and achieve better results. Predictive analytics are cited as the next management discipline, but relative to other industries many pharmaceutical companies have been late adopters in embracing this movement.

This webcast will help you:

  • Understand why predictive analytics are a game changer for sales and marketing.
  • Address the unique challenges in adopting this discipline.
  • Overcome barriers to implementation.

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