Complimentary On-Demand Webinar
Register for this Webinar to learn the details of how top-performing AEGON Direct Marketing Services, Inc. (ADMS) maintains a leading edge in a tough economy and competitive marketplace through optimized marketing performance.
Using SAS Marketing Optimization, ADMS now has the technology to make the most of each individual communication while considering business drivers such as the company’s resource and budget constraints, contact policies and the likelihood that customers will respond. Its math-based approach to marketing includes optimization formulation, scenario analysis, contact strategy, reporting and graphics, and an easy-to-use interface. Hear details about how these enhancements to ADMS’ marketing process are helping increase ROI and drive long-term success.
Angela Williams, Director of Marketing Science, AEGON Direct Marketing Services, Inc. (ADMS)
Working for ADMS for more than 15 years, Williams is responsible for leading a team of Ph.D. and Master level statisticians and analysts that provides analytics support to ADMS worldwide, ensures that the appropriate models are used for all marketing campaigns, supports the development of strategic segmentation studies and develops offer optimization strategies across ADMS.
Larry Mosiman, Customer Intelligence Product Marketing Manager, SAS
With more than 20 years of experience in marketing for high tech companies, Mosiman is currently the worldwide Product Marketing Manager for SAS’ customer intelligence solutions. Before joining SAS, Mosiman led the marketing organization for the Material Testing Division of MTS Systems Corporation in Eden Prairie, MN, where he developed a successful marketing organization.