User Forum

At the SAS Executive Forum, held on 12 September 2012 in Newtown Johannesburg, the organisation that tackles big data spent the day tackling big issues – like finding a common business language, how to create growth and equality in South Africa and changing the way a futurist sees the future.

The SAS Executive Forum is an annual event where executives from leading industries that tackle the demands of a modern workplace are gathered to "share ideas and be inspired". Because the modern business landscape is populated with more information than any individual or even a single, high-powered computer can effectively work with, one of the burning issues confronting executives is how to tackle big data.

"The marketers of tomorrow are going to be mathematicians and statisticians," said Paul Kent, VP of Platform Research and Development at SAS, USA, in his keynote address. "We're already seeing this in the United States, where Visa are able to predict with 98% accuracy, when a couple is going to get divorced based on their credit card spending patterns."

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