Marketing Trends Summit
How do you use marketing to retain and acquire customers? The proliferation of customers, channels and available information makes it hard to focus on, understand and keep track of where true opportunities lie. In addition, social media, access to information and the speed of change have empowered consumers, raised their expectations and altered their behavior.
Today you need to listen, understand and interact with customers on their terms – one to one. If you cannot identify common patterns that are constantly evolving, you risk allocating resources (both money and headcount) to customers, offers and issues that may or may not add value – to the customer or your organization.
Join our panel of experts to get your pulse on the marketing trends that will enable you to retain and acquire customers. The Marketing Trends Summit is brought to you by the SAS Institute.