The Best Out of Customer Intelligence in Downturn Economy

In today’s tough economy, marketing organisations are under increasing pressure to do more with less. Customers are doing much more for themselves, and there are more customer channels and touch points to manage and keep synchronised than ever before.  This makes the content, timing, and frequency of marketing communications very important.  Claiming success based on sheer volume of marketing activity is not acceptable – now more than ever, marketing is expected to build customer trust and value while producing a profit. 

However, before you can successfully do this, your marketing organisation has to ensure that customer-focused processes are in place – allowing you to craft and execute optimized communication plans that provide quantifiable results and support your organization’s goals.

This seminar will help you to understand how to get the best out of Customer Intelligence in a downturned economy. Topics covered include:

• How analytics can help you gain substantial commercial advantage in terms of the accuracy, timeliness and the cost of your DM activities.
• The use of optimisation to ensure relevance is tied to return on marketing investment.
• Exploiting information from the growing customer “on-line” environment and how real-time decision management can improve your customer’s experience.
• Review the findings of research conducted by SAS, Peppers & Rogers Group and Jubelirer Research that studied the current state of multi-channel customer experience management.

Who should attend?
This half day seminar is aimed at Chief Marketing Officers, Marketing Directors, Marketing Managers, Campaign Managers, Marketing Analysts, E-Business, E-Banking department workers, Sales Managers and Account Managers.