Marketing organizations today face the challenge of an increasingly competitive marketplace. Customers have high expectations that must be met in order to maintain their loyalty and satisfaction. Therefore, it’s essential for your organization to maximize its use of customer intelligence.
Likewise, you’ve got to have the customer information needed to know which customers are profitable so you can make smart decisions about who to focus on and how to keep and grow their business. Only SAS provides the complete set of capabilities needed for a customer-focused marketing process.
Join us for this Customer Intelligence Roadshow to find out how SAS marketing solutions can help you drill deep into your customer information to make fact-based decisions and maximize ROI. Topics covered include:
- How to transform Web events into business usable information, which enables you to understand how well your online experience is working from the customer’s perspective.
- Enhancing the customer experience by gaining customer knowledge and insight and maintaining a continuous customer dialogue.
- Having an accurate, consolidated view of how and when customers are contacted and how and when they responded across all channels of communication ensures consistency.
- By exploiting innovative, interactive marketing tactics such as real-time decision making, you can
realize significant improvements in sales and retention, revenue and profitability, and the overall customer experience.
Who should attend?
This half day seminar is aimed at Chief Marketing Officers, Marketing Directors, Marketing Managers, Campaign Managers, Marketing Analysts, E-Business, E-Banking department workers, Sales Managers and Account Managers.