Chris McAuley is a Director of the Advanced Analytics Business Unit. Chris has 25 years of experience in the Financial Services industry, and is a charted accountant with a background in software development. He has worked on client engagements in Europe, the Middle East, Africa, and in North and South America. Chris started his career in 1986 with Andersen Consulting, and lead their Financial Services practice in the Middle East from 1995 - 2000.
In 2000 Chris left to co-found MA Partners, a specialist Capital Markets consultancy, and remained with the Firm until it was sold in 2008 to Detica P.L.C, a FTSE 250 company specializing in data analytics and risk management. Chris joined SAS in 2010.
Keith Swanson is the Director of the SAS Fraud, Financial Crime and Security Intelligence Practice for Southeast Asia. Having joined SAS in late 2010, Keith was previously in senior roles with a long time SAS customer in the financial services sector in the USA.
He’s also spent time in management and business process consulting with several organisations including IBM Global Business Services Australia and New Zealand where he worked with clients in identifying and delivering business value in the areas of financial and customer intelligence, advanced customer insight, business analytics strategy and advanced analytics and optimisation. Key to his experience is understanding how customer behavioural insights can be used to address a variety of business opportunities and challenges.