Tony Fisher
General Manager, SAS Data Management
Former President and CEO, SAS DataFlux

Tony is responsible for worldwide positioning and market execution of the SAS Data Management technology suite.  His responsibilities range from product direction to geographically based product and technology positioning for the SAS portfolio of data management, data integration, data quality and master data management products.

As former President and CEO of SAS DataFlux, Tony has guided the company through tremendous growth as it became a market-leading provider of data quality and data integration solutions and speaks throughout the world on emerging trends in data quality, data integration, and master data management, as well as how better management of data leads to business optimisation.


Pamela Morales-Cabudoy
Practice Lead - Customer Intelligence
SAS Philippines

Pamela Morales-Cabudoy has 14 years experience in analytics and customer intelligence delivery across multi-industries, such as banking, credit cards, telecommunications and retail. Having statistics as a background, her expertise is driving customer insights with the use of data  and making actionable business strategies. She has provided advisory to customer-intelligence/business-intelligence units of local banks, telecoms and retail, as well as industries in Indonesia, Singapore, Thailand and Japan. She has delivered various thought leadership talks on the topics around customer analytics, event-based marketing, customer lifecycle management and customer experience optimization.


Mark Niesta
Pre-Sales, Information Management Practice
SAS Philippines

Mark Niesta has more than 9 years of experience in the Business Analytics Industry working with Multinational Companies/Fortune 500 clients.  Mark's experience in Master Data Management and Business Analytics has helped clients define an end to end MDM and BA Applications Strategy. The areas of expertise include application management, application development, project/portfolio management and transition & transformation.  Mark currently leads SAS Philippine's Pre-sales Information Management efforts and has helped establish SAS' Partner Alliance strategy in the Philippines.