Nordic Customer Intelligence Conference 2008

Who controls your market communication?
(Hint: It’s not you!)

Those days are gone when you could safely churn out messages, then sit back and wait for target audiences to respond.

Tons of channels
Today’s consumers make their own marketing mix out of tons of channels: your communication and that of your competitors are spiced up with a multi-dimensional web of word-of-mouth, blogs, online communities, refer-a-friend programs, user-generated contents and countless other sources.

The results are beyond the reach of all traditional marketing tools. Research shows that online social network users are three times more likely to trust their peer’s opinions over advertising when making purchase decisions. That means three times as likely to trust something over which you have no direct control.

Use your knowledge
When customers are interacting with your brand in more ways than before, old success measures like awareness are proving to be limited.

So how does an enterprise make sense of the chaos and manage a relationship with their customers that is consistent, relevant and creates value for both parties? And how do you make the business case that shows it is worth the effort?

The answer is personalization of communication through consumer insight and intelligent application of knowledge. To show how this can be done, SAS Institute now invites you to a multichannel Customer Experience seminar for business leaders who want to prepare for and even profit from the rapidly advancing future.