9:00 a.m.    Registration

9:30 a.m.    Welcome and Introduction

9:45 a.m.    Keynote Presentation
                  Customer-Focused Analytics Converge with Big Data

                  Lori Bieda
                  Executive Lead for Customer Intelligence, SAS

                  Jill Dyché 
                  Vice President of Thought Leadership at DataFlux , a SAS Company

10:45 a.m.   Break

11:00 a.m.   Panel Discussion/Q&A
                  Panelists: Lori Bieda and Jill Dyché
  

11:30 a.m.  Featured Presentation 
                  Practical Application: Analytics in the Automotive Industry 

                  Frank Nauta
                  Advisory Solutions Architect, SAS


12:30 p.m.  Lunch

1:15 p.m.    Breakout Sessions

                 Concurrent Sessions – Part A
                 Choose one session from the following:
  
                    1. Marketing Planning and Strategy
                    2. Perceptual Quality and Social Media Analytics
                    3. Data Quality

2:15 p.m.   Break

2:30 p.m.   Breakout Sessions

                Concurrent Sessions – Part B 
                Choose one session from the following:
       
                   1. Customer Analytics
                   2. Analytics for Dealer Performance Management and Service Revenue Optimization
                   3. Master Data Management

3:30 p.m.   Conclusion