BIG !dea sessions provide the best opportunity to learn how fellow leaders and top retail organizations are winning. SAS sponsored sessions showcase how our customers are using the latest technology to improve all facets of the customer experience and the retail organization. Don't miss this year's lineup.

Monday, Jan. 14 | 2:00 – 3:00 p.m. | Room 3D08

"Improved Outcomes with Cross-Channel Campaign Management panel discussion"
Featuring Best Buy, and Office Depot
Engaging your customers the way they want to be engaged will improve marketing results in many ways, including increased loyalty and better profit margins. Learn how these top companies deliver relevant offers – at the right time, through the right channel, with the right message. A Q&A session will follow.      

Scott Friesen, Senior Director of Analytics for the Customer Insights Unit at Best Buy
Friesen’s mission is to bring useful and relevant customer insights to the business to enable profitable growth.  Friesen was one of 25 inaugural Black Belts and five Master Black Belts in Best Buy’s Lean Six Sigma Program.

Kerem Tomak, Vice President of Marketing Analytics at
Tomak joined Macys in 2010 and has established a marketing analytics infrastructure for Prior, Tomak was Vice President of Analytics with SymphonyIRI and a Principal Research Engineer with Yahoo! Inc.

Alan Adams, Senior Director of Global CRM Marketing Systems at Office Depot
Adams has more than 16 years of experience working with enterprise customer information. His areas of expertise include introducing applications, technology and processes that focus on enterprise customer information as it relates to establishing and developing strong customer relationships.

Monday, Jan. 14 | 4:30 – 5:15 p.m. | Room 3D08

"Analytics in the Value Chain – from Supply Centric to Customer Centric"
Featuring S Group
The explosive impact of social media and mobility are causing leading retailers to distinguish themselves by the value they present to the consumer and how they engage them, regardless of shopping channel.  In this session, learn how S Group is transforming itself from a supply driven environment to a demand driven culture where the lens is on the customer and the offer is driven by consumer engagement.

Ilkka Alarotu, Director of Customer Oriented Assortment and Pricing Solutions for Food and Daily Consumer Goods 
Alarotu is responsible for consumer demand analysis, category management, pricing, marketing, concept planning and social media and ecommerce services at S Group grocery business in Finland, Baltic countries and Russia. With his guidance, SOK Grocery Trade continues their advancement in applying predictive analytics to the value chain.

Tuesday, Jan. 15 | 9:15 – 10:00 a.m. | Room 3D08

"Consumer Buying Behavior Is Changing – How Are You Responding?"
Featuring Indigo Books & Music and Nova Pontocom
As consumers interact increasingly with brands across multiple channels, it is critical for retailers to create a seamless omnichannel experience.

In this session, moderated by Dan DeHart, Director, SAS Americas Retail Practice, Sumit Oberai of Indigo Books & Music (Canada) and Vicente Rezende of Nova Pontocom (Brazil) will discuss how they are using customer analytics to provide a relevant shopping experience to their customers and remain competitive in their respective markets.

Sumit Oberai, Chief Information Officer and Executive Vice President of Digital at Indigo Books & Music
Oberai is responsible for Indigo’s $100 million e-commerce business, all information technology functions, as well as Indigo’s digital growth strategies both in store and online/mobile. Prior, Oberai held positions with McKinsey & Company, Eloqua, Critical Path and Nortel Networks. 

Vicente Rezende, Marketing Director at Nova Pontocom, Brazil
Rezende has over 17 years of commercial Internet business experience. In 2009, he joined the startup and worked on the integration of three brands, which led to the creation of Nova Pontocom, the second-largest Brazilian and Latin American online retail company. Prior, Rezende worked on the implementation of the online division for Ogilvy & Mather and Almap BBDO advertising agencies.    


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