About This Event

How do you optimize every customer interaction? What's the state of affairs in marketing? Leaders and other marketing experts will share their perspectives on these topics. Featured speakers include:

  • Adele Sweetwood, VP of Americas Marketing and Support, SAS 
  • Andy Bober, Director of Customer Intelligence Solutions, SAS
  • Jeff Wood, former CEO of aiMatch
  • Rob Brosnan, Senior Analyst, Forrester Research
  • Jim Foreman, Director of Circulation and Analytics, Staples
  • Andy Swenson, VP of Database and Revenue Management, Pinnacle Entertainment
  • Eric Helmer, Senior Manager of CRM Campaign Design and Execution, T-Mobile

This event encourages knowledge sharing on how you can strengthen customer satisfaction and increase loyalty by sharing best practices with fellow marketing practitioners and SAS® Customer Intelligence experts.

Why Participate?

  • Hear presentations by domain experts and your peers.
  • Test software at the demo expo and meet R&D staff.
  • Attend best practice sessions and panel discussions focused on the latest trends.
  • Interact with peers across several industries and geographies.

Showcase Your Knowledge

We are looking for case studies in the following areas:

  • Operations and direct marketing.
  • Social media and online marketing.

If you are interested in presenting, you can tell us in the registration process. Availability is limited.