Online Presentation Materials
We are pleased to provide the following materials from the 9th Annual Health Care & Life Sciences Executive Conference. You will find valuable content from thought leaders and industry executives who shared their perspectives and best practices at the event.
Videos
- Welcome Address – Kecia Serwin, Vice President and General Manager, SAS Health and Life Sciences
- Keynote Presentation – Clayton Christensen, author and Harvard Business School Professor
- Keynote Presentation – Don Berwick, MD, former Administrator, Centers for Medicare and Medicaid Services, former President and CEO of the Institute for Healthcare Improvement
- Executive Leadership Panel – Moderator: Graham Hughes, MD, SAS Center for Health Analytics and Insights; Panelists: Don Berwick, MD, Steve Labkoff, MD, AstraZeneca, Maureen O'Connor, Blue Cross and Blue Shield of North Carolina
Keynote Slides
- Keynote Presentation – Clayton Christensen, author and Harvard Business School Professor
- Keynote Presentation – Don Berwick, MD, former Administrator, Centers for Medicare and Medicaid Services, former President and CEO of the Institute for Healthcare Improvement
Track Presentations
Life Sciences Track: Advancing Regulatory Science and Clinical Research Through Technology, Standards and Process
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Opportunities and Challenges for Adopting CDISC Standards Across Health and Life Sciences – Frank W. Rockhold, GlaxoSmithKline
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Multifaceted Aspects of Metadata to Maximize Efficiencies – Patrick Genyn, Janssen Research and Development
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IxRS and EDC to CDR and MSP: An Integrated Platform to Promote Data Exchange, Collaboration and Advanced Analytics – Bernd Doetzkies, Daiichi Sankyo Pharma Development
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Life Sciences Track: Optimizing Marketing Strategy and Delivering Marketing Operations Excellence
- Optimizing Promotional Spend: Building the Capacity and Buy-In – Sunny Longordo, Industry Consultant
- Marketing Operations Excellence: Beginning with the End in Mind – Paula Kowalczyk, Merck Consumer Care IT
- A Commercial Approach to Advanced Analytics in Resource Allocation – Bob Gabruk, Cognizant; Derek Jones, AstraZeneca
Life Sciences Track: Maximizing Gross to Net Sales with Avanced Analytics
- Prescription State of the Union: 2011 Trends and Medicare Part D Insights – Dea Belazi and Shiraz Hasan, Wolters Kluwer Health
- Medicare Part D Formulary Decision Making: Understanding How PDP Sponsor Analytics Affects Negotiations – Stephen Kaczmarek, Milliman
- Panel: Pharma and Payers Partner to Respond to the Market Evolution of Patient-Centric Contracting – Scott Gee, US UCB Inc.; Dan Renick, The Hobart Group; Peter Wickersham, Prime Therapeutics
Health Care Track: Proactively Managing Risk in a New Health Care Marketplace
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From Episodes to Bundles: A New Mechanism for Provider Accountability – Francois de Brantes, Health Care Incentives Improvement Institute (HCI3)
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Understanding and Managing Risk – Patrick Getzen, Blue Cross and Blue Shield of North Carolina
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Provider Risk Readiness and the Role of Analytics – Don McDaniel, Sage Growth Partners
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Health Care Track: Effective Customer Engagement Strategies
- Predicting Attrition in the Small Group Market – Christine Colombo and Anna Sickler, Independence Blue Cross
- Panel: Understanding and Managing Customer Behavior in the Changing Health Care Landscape – Michael Parkerson, Blue Cross and Blue Shield of North Carolina; David Rubinow, MD, University of North Carolina at Chapel Hill School of Medicine; Ron Smith, Physicians Pharmacy Alliance
Health Care Track: Innovation in Fighting Health Care Fraud: A Public and Private Perspective
- Advanced Analytics in Fighting Health Care Fraud – Ted Doyle, OptumInsight; Julie Malida, SAS
- Combating Medicaid Fraud and Abuse (presentation unavailable) – Lanier Cansler, Cansler Collaborative Resources, Inc.