Webinar

Maximizing Customer Value to Achieve Greater Profitability

Do you know who are your most valuable customers and why? Are you looking for ways to attract and retain the right type of customers to achieve long term growth and greater profitability?

With today’s market volatility, understanding your customers' needs is more critical than ever before. Join us for this live Webinar to learn how business analytics can enable you to deepen your customer insight, optimize your sales and marketing campaigns and in turn drive more revenue for your organization.

Featuring guest speaker, Daymond Ling Senior Director at CIBC, who will discuss how their organization is using business analytics to drive their customer segmentation strategies and maximize campaign revenues.

What you will learn:

How to attract and retain more profitable customers;

How to optimize campaigns to maximize return while reducing cost; and

Which triggers can help predict customer attrition. 

Who should attend:

 

All managers, directors and executive level decision makers responsible for sales and marketing campaign management