It is critical for marketing departments to understand how todays demanding customers respond to marketing communications and the only way a marketer can be sure of a campaigns impact is by measuring response.
This free eBook explores the correlation between marketing, impact on campaigns and customer reaction. As well as identifying the types of customers you may see, the eBook discusses the best ways to target them by understanding their lifestyle.
Please complete your details to receive a complimentary copy of this paper.
Have a SAS profile? To complete this form automatically: log in