In the midst of a global recession, the online channel has been one of a few bright spots. Consequently, the field of Web analytics has received a lot of interest.
This Webcast features a panel of thought leaders who will discuss best practices in online analytics.
Topic areas include:
- Specific key performance indicators for successful analytics strategy.
- Integration of online and offline data.
- Appropriate use of social networking sites.
Web Analytics Demystified Inc.: Eric Peterson, CEO and Principal Consultant
Office Depot: Larry Wadford, Senior Director of Loyalty and Direct Marketing
SAS: Michele Eggers, Manager of Customer Intelligence Global Practice
Please complete your details to download the webcast.