A Report from the Economist Intelligence Unit

This Economist Intelligence Unit report is based on the findings of a recent global survey and series of in-depth interviews carried out in July 2012.

Inside you will find out how the CMO's increasingly fragmented responsibilities are making it harder than ever to take ownership of the "voice of the customer" across the organisation. And some lessons from organisations that have overcome this issue.

Please complete your details to download the full report.

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