Telecoms operators face aggressive competitive and cost-containment pressures in a market that increasingly views their networks, services, and products as commodities. Utilising data assets is critical to success in this environment. This report explains how reliable data management can transform a telco's data assets from an IT necessity, for network administration and service delivery, into a powerful business revenue driver.
Fortunately an array of mature and sophisticated data management software tools are available to help. But knowing where to start is key.
The report seeks to explore answers to the following key questions:
- Telcos collect enormous quantities of unique and varied data on their operations and customers; how can this data be integrated and fully leveraged?
- What are the new approaches to data warehousing and analytics being explored by Telcos?
- How can an optimally designed and executed data management approach deliver opex and capex savings, and at the same time provide the basis for new revenue streams?
- How do you build a business case for Data Management?