Big brands struggle with single customer view, reveals SAS and Henley Business School
Study reveals lack of skills and capital investment means organisations are not using big data to gain a single customer view
Brands are yet to get to grips with big data to gain a single customer view – a term used to describe the ability of companies to capture all the interactions a customer has with a company or organisation, regardless of the channel used by the customer. Download a copy of this report to find out what businesses are saying and what's standing in the way of their quest for a single view of the customer.
The research comes together with customer case studies from B2C, B2B and the Financial Services Sector.
Please complete your details to download the paper.
Have a SAS profile? To complete this form automatically: log in