SAS for Customer Experience Analytics is designed to enable retail banks to tailor every customer contact and optimise value at every opportunity, from visitor arrival through web site interaction to the business response. This white paper describes the technology landscape leading up to the current demand for true, actionable multi-channel intelligence, together with the key elements required for a successful customer experience analytics solution.
- How to increase sales revenue and improve service by gaining actionable multi-channel intelligence
- The online customer experience
- How to avoid costly and labour-intensive tagging
- Optimising channel effectiveness and profitability
- Using sophisticated visualisation tools to plan and deliver a richer, more
profitable customer experience
- Determining the optimum customers or groups to target with the right offers
and campaigns at the right time
Please complete your details to download the White paper.