The recession has prompted retailers to closely examine how they can maintain sales in a tougher trading environment while ruthlessly trimming costs to improve their margins. To do this properly requires insight not only into how your business is running at the moment, but what it has the potential to achieve. In this supplement we hope to engage retailers with examples of how customer data, when collected and analysed in context, creates insight that can provide answers to the big questions in their businesses.
With this Retail week supplement, learn about:
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