The importance of a deep customer view in building lasting customer relationships

Find out how everyday customers are responding to the explosion in marketing communications channels from supermarkets. This original research, conducted in collaboration with Professor Hugh Wilson of Cranfield School of Management and MESH Planning, offers valuable insight into; how supermarket's marketing efforts are perceived, where they perform well, and where supermarkets could learn from other sectors.

Key topics covered by this paper include:

  • Which broadcast channel grabs your customer's attention most
  • What e-mail marketing could learn from direct mail
  • The importance of making good on your marketing promises

Proven Track Record
Discover how John Lewis and Nectar have used SAS to discover trends and behaviours using customer data.

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