Ways for banks and building societies to rebuild customer trust and credibility in retail banking

Find out how everyday customers are responding to the explosion in marketing communications channels from their banks and building societies. This original research, conducted in collaboration with Professor Hugh Wilson of Cranfield School of Management and MESH Planning, offers valuable insight into; how banks marketing efforts are perceived, where they perform well, and where banks could learn from other sectors.

Key topics covered by this paper include:

  • Where banks are winning on TV and where they are falling flat
  • How far behind the curve bank's direct mail is
  • The hidden star you may not realise you have

Proven Track Record
Discover how Banco Santander Totta has used SAS to increase customer conversion rates from 4% or 5% to 20% or 30%.

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