This is the summary of an independent economic study on 'big data' by the Centre for Economics and Business Research (Cebr). As the amount of data continues to grow exponentially, compounded by the internet, social media, cloud computing and mobile devices, it poses both a challenge and an opportunity for organisations – how to manage, analyse and make use of the ever-increasing amount of data being generated.

In our study, we investigated how UK organisations can unlock the economic value of big data through the adoption of high-peformance analytics.

The report covers the following topics in detail:

  • Macroeconomic benefits of big data
  • Identification and quantification of the benefits of big data to business
  • Current and prospective big data analytics rates of adoption
  • The value of data equity by industry

Please complete your details to download the report.

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