Marketers who measure the impact of their Customer Intelligence (CI) say that it not only boosts campaign-specific metrics but also improves customer acquisition, retention, and satisfaction, as well as revenue, profitability, and customer value. Yet, the majority of firms still struggle to fully understand their customers and leverage their customer data as a strategic asset. Forrester identifies three levels of Customer Intelligence maturity, and at the highest level, the Customer Intelligence function has evolved into a strategic weapon.

Learn about:

  • Why Marketers struggle so understand their customers
  • Advanced firms use Customer Intelligence for competitive advantage
  • The Building Blocks of a Customer Intelligence Command Center

Please complete your details to download the report.

*  First Name
*  Surname
*  E-mail Address
* Company
* Industry
* Job Title
Address

* Post Code
*  Country
* Telephone
Question / Comments:
Would you like to receive information by email?

SAS will only use your personal information in accordance with our privacy statement at www.sas.com/uk. Personal information may be transferred to SAS entities outside the European Economic Area.

( * indicates required field )