The concept of big data is hard to quantify, so it's good to remember that big data is made up of small data. This recent article from Marketing Week presents an alternative way for marketers to approach the Big Data challenge. It explains how by focusing in on and understanding the nature of specific issues marketers can use this Big Data, Small Data approach to radically change the way they go to market.

Inside you'll gain valuable insight, including:

  • What is Small Data and where does it come from?
  • Why is Small Data important to marketing?
  • How can it change the way we think about marketing?

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