A Single View of the Customer and the emerging role of Big Data
A Report Produced by Henley Business School
This report is based on in-depth interviews with senior banking and financial services managers from 10 representative organisations. It focuses on the customer experience in the banking and
financial services industry in the light of new channels and the need to deliver a single customer view. This involves a consolidation of all deposit-taking accounts to support the Financial Services Compensation Scheme and obtaining a single view of customers' activities across all contact points within an organisation.
To view the full report from Henley Business School click here.