New research indicates more than 14 million high street bank customers may be more likely to switch providers if it was easier to do so, with new legislation set to transform the retail banking market. This is the key finding of a detailed investigation into customer service in banking released by SAS, following independent research and analysis by YouGov, Henley Business School and Ovum. You can download each of the reports by Henley Business School and Ovum here, including a viewpoint piece from Barrie Neill, retail banking consultant at SAS UK & Ireland.
We have put together a download bundle which features insights on the challenges facing banks in improving customer service by developing a single view of their customers.
The download features:
- The Single View of the Customer in UK Financial Services and the emerging role of big data - Henley Business School
- Can UK banks deliver on their customer experience promises? - Ovum
- Why your bank should prepare for account switching – SAS Viewpoint