Leading banks use business analytics to predict and prevent credit fraud, saving millions. Retailers use business analytics to predict the best location for stores and how to stock them. Pharmaceutical firms use it to get life-saving drugs to market more quickly. Even sports teams are getting in on the action, using business analytics to determine both game strategy and optimal ticket prices.
This article gets to the heart of the matter, with a top-level overview explaining exactly what business analytics can do for your company – and the eight key steps that will bring you closer to identifying your most profitable customers, accelerating product innovation, optimising pricing and discovering the true drivers of financial performance.
About SAS Australia and New Zealand
SAS has been providing Australian and New Zealand businesses and government agencies with solutions for over 30 years, bringing a wealth of expertise and know-how that enhances competitiveness with The Power to Know. The regional head office is in Sydney with other offices in Auckland, Brisbane, Canberra, Melbourne, Perth and Wellington.
SAS is used at more than 65,000 sites in over 135 countries - to develop more profitable relationships with customers and suppliers; to enable better decisions; and to move forward with confidence and clarity.
With more than 1,000 SAS customers in Australia and New Zealand, our business analytics solutions are being applied by a wide range of key organisations, representing Financial Services, Insurance, Telecommunications, Health Care, Retail, Manufacturing, Pharmaceutical, Mining and the Public Sector. Our customer list is extensive and success stories can be read online.