There's no doubt that as the sources of data continue to increase and the amount of available information that flows into organisations grows there are new opportunities to spot game-changing trends, intercept nascent problems and improve productivity and efficiency.
However, the challenge with big data is just that – it’s big data. Analysing relatively modest data sets can be done relatively quickly and insight is simpler to find. Big data involves so much information that having good methodologies, frameworks and technologies are critical for making meaningful sense of it.
In fact with big data it's not just about finding insights – it's about finding the right insights and then knowing what to do with them that counts.
This Economist Intelligence Unit paper highlights the findings of a global survey of 586 senior executives looking at the state of big data and the organisational characteristics of companies that are adept at extracting value from data. It also looks at the most challenging aspects of big data management.
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SAS has been providing Australian and New Zealand businesses and government agencies with solutions for nearly 30 years, bringing a wealth of expertise and know-how that enhances competitiveness with THE POWER TO KNOW®. The regional head office is in Sydney with other offices in Auckland, Brisbane, Canberra, Melbourne, Perth and Wellington.
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