Tamara Dull, Principal Business Advisor at SAS
Why Big Data is a Business Strategy

Summary presentation
The 4 V's of Big Data have taken on their own mythology in the business world. But, consultant and industry expert Tamara Dull would advise that the Volume issue is over-stated, and perhaps even the easiest problem to solve. In this presentation Tamara will present real-life challenges of new data formats, emerging technologies, and how Big Data fits into a mature analytics ecosystem.

Tamara Dull, Principal Business Advisor at SAS, has over 25 years of technology services experience, with a strong foundation in data analysis, design and development. This has served as a natural bridge to Tamara's current role as SAS' thought leadership guru of Big Data, guiding the conversation on this emerging trend as she examines everything from basic principles to architectures and delivery best practices.