Presented by SAS, a market leader in Advanced Analytics and Integrated Marketing Management, this marketing knowledge sharing round-table workshop is specially designed for senior marketing strategists or practitioners to learn the importance of an effective customer intelligence strategy, share the challenges/experience in implementing CRM campaigns, and discover how the top-performing marketers leverage customer analytics technology to drive business results.

Co-organized with Radica, the 1st worskhop will be conducted on July 3, 2014. SAS experts will provide you extensive practical advice on how to put analytical tools for customer segmentation, along with case study sharing presented by Radica experienced expert. Here are the topics to be discussed:

  • Definition and value of customer segmentation
  • Segmentation approaches with explanations of how and when to use each one
  • Segmentation approach should be used for different business goals
  • Case study presented by Radica: How can luxury brand tap into the customer segmentation strategy

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