Although the knowledge gleaned from data mining can be used to fuel strategic decision making, it’s a skill that’s arguably more art than science. This book excerpt from the new Handbook of Statistical Analysis and Data Mining Applications shares the top 10 mistakes of data mining. Most are basic, though few are subtle. But any one, left undetected, can leave analysts worse off than if they hadn’t collected data at all. Find out how you fare in the data mining frenzy and learn how to overcome the challenges along the way.

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