Today's most successful marketers have transitioned from the traditional product-focused approach to one that is centered on the customer.

Now learn the key steps your organization can take to become a customer-driven enterprise. This white paper – a practical guide for senior marketers and decision makers – provides straightforward advice on how to build a more durable and profitable customer base by:

  • Building a more competitive business model based on a three-part foundation of customer intelligence – finding the most profitable growth opportunities, taking the best marketing action and maximizing cross-business impact.
  • Fostering customer-centric business strategies in a product-centric organization.
  • Transforming volumes of customer data into insight that can be used to make smarter decisions.
  • Formulating a progressive strategy for implementing the technology to get there.

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