How does your organization decide what strategies and business models to pursue, which products and services to offer, which customers to target, what prices to charge and what employees to hire? One poor decision now leads to a poor outcome later.

This white paper summarizes the many ways organizations have improved their decision-making processes, specifically using business analytics. Business analytics helps companies identify innovative ways to increase profits, reduce risk, predict trends and make confident, fact-based decisions using real-time data. Better business decisions mean better business. And better business makes for happier customers.

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