In the banking industry, the key fundamentals are keeping existing customers, attracting new ones and expanding products and services. In an exclusive InformationWeek Financial Services survey sponsored by SAS, 272 banking professionals examine how financial organizations are managing customer data, predicting customer behavior and optimizing customer interaction and marketing programs.

In this white paper, you’ll learn more about the benefits of customer analytics in banking and how it can help your organization profit and grow. It also explores how banks – of all sizes – are managing and leveraging customer information, and how more banks can effectively use customer information to ensure marketing success.

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