The pharma industry is facing trends that will continue to erode profitability if the sales and marketing model does not change. Organizations that add business analytics now – applying predictive models to multiple data sets – can drive value, make better decisions and ultimately succeed in the new commercial model.

In this webcast, you'll learn how to make smarter sales and marketing decisions based on deeper analytical insights with an in-house business analytics framework that uncovers real intelligence, solves complex business problems, indentifies high-value customers and drives sustainable growth through innovation.


  • Deloitte Consulting - Scott Evangelista, Principal
  • Bristol-Myers Squibb and Pharmaceutical Management Science Association - Daniel Feldman, PhD, Director, Oncology Market Research
  • SAS - Patrick Homer, Life Sciences Practice Principal


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