Financial, airlines and telecommunications industries – they've all created successful consumer engagement models. As health plans embark on this uncharted territory it will be important to learn from organizations that have effectively built products to target the right segments and have refined products to go to market.
Why should you watch this webinar?
Consumer engagement is an extremely complex business challenge for health plans. However an analytical approach can help your organization test strategies, retain the right mix of members and improve financial outcomes.
During this complimentary webinar, you'll learn successes from other industries and how your organization can determine:
- What type of data will be required to predict consumer behavior in the future.
- What products, programs and messages will resonate best in the new marketplace.
- Where to invest your limited consumer engagement budget for best results.
Principal, SAS Health Analytics Practice
Rittman has nearly 20 years of corporate strategy and marketing experience in the financial services, utilities, telecommunications and health care industries. Throughout her career she has specialized in leading large-scale, enterprise-level strategies including new market development, diversification efforts and business process reengineering. Prior to joining SAS, Rittman was Director of Business Transformation with Blue Cross and Blue Shield of North Carolina of North Carolina. In that role, she led efforts to identify and pursue strategies to ensure market expansion, diversification and continued viability in a rapidly changing marketplace.