Big data is one of the most promising business trends of the decade, yet it invites as many new questions as it does opportunities: What is big data? How is it different than what we've done? Where do we begin?

Big Data in Big Companies, a joint research report by Tom Davenport and Jill Dyché, offers answers, uncovering groundbreaking insights along the way about big data analytics strategies from some of the largest and most successful organizations.

Executive perspectives on sweeping change

Extensive interviews with executives at 20 companies across a range of industries reveal:

  • Key big data analytics initiatives.
  • Big data technology architectures and advanced data visualization tools.
  • Organizational structures for pursuing big data analytics.
  • Data scientist capabilities and recruiting/development/retention strategies.
  • Integration with existing systems and the IT organization.
  • Funding mechanisms and ROI expectations.

Read their research findings to learn why your organization needs to better understand that big data means a dramatic change in skills, leadership, organizational structures, technologies and architectures.

About the Authors

Tom DaveportAnalytics thought leader Tom Davenport is co-founder and Research Director of the International Institute for Analytics, Visiting Professor at Harvard Business School, President's Distinguished Professor of Information Technology and Management at Babson College and a Senior Advisor to Deloitte Analytics. He has published widely on the topics of analytics in business, process management, information and knowledge management, and enterprise systems.


Jill DycheNoted speaker and author Jill Dyché is Vice President of Best Practices at SAS. Her work has been featured in major publications such as Computerworld, the Wall Street Journal, and, and she writes a blog on technology trends for Harvard Business Review. Her latest book, Customer Data Integration: Reaching a Single Version of the Truth, was the first book on the topic of master data management. Dyché was the co-founder of Baseline Consulting, which was acquired by SAS subsidiary DataFlux in 2011.

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