What is digital asset management and why is it so vital to your marketing organization? Gartner analysts have ranked efficient marketing operations management among the top three missions for corporate marketing organizations to accomplish over the next few years. And digital asset management is core to effective marketing operations.
This white paper, How Digital Asset Management is Key to Marketing Operations Management, will answer your questions and give you pointers for where to begin, including:
- Why digital asset management increases marketing effectiveness.
- The most important features to look for in a digital asset management system.
- The efficiencies you'll gain in marketing and enterprisewide.