In our fast-paced, competitive marketplace, technology is increasingly becoming the center of marketing communications strategies. How does an established business evolve and embrace new marketing technologies to remain on top?
Ira Gleser, Vice President of Industry Communications for Coca-Cola Refreshments, spoke with Gene Gsell, SAS General Manager, about how one of the most well-known brands on the planet orchestrates its B2B communications in order to stay true to its core message and brand.
In this paper, you’ll learn how Coca-Cola is evolving its marketing communications strategy to serve its B2B and B2C markets most successfully, including:
- The communication channels it uses to reach all constituents.
- How the company measures marketing communications success.
- Which new marketing strategies the company is using.
- Why building relationships is still key to its marketing success.