Effective marketers today use big data to make better decisions, and to have dynamic, relevant customer interactions across all channels. This digital magazine illustrates successful examples of how marketing analytics has been used to achieve those goals.
Marketing Analytics: How, Why and What's Next is a selection of 10 powerful articles that outline how eBay, Globe Telecom, Quarter Media and Gilt Groupe are winning with big data and increasing ROI. You'll also get expert perspectives from marketing leaders such as Charlene Li, Katie Paine, Lori Bieda and Wilson Raj on how to make every customer interaction count.
For added convenience, you can access this digital magazine as an iPad® app, a traditional PDF or both – the choice is yours!