Many manufacturing marketers continue to focus on traditional marketing success criteria such as purchase interest, uniqueness scores and visibility, even when it's not clear how these metrics are driving the desired business result.

The Economist Intelligence Unit paper Few Manufacturing CMOs Are a Compelling Voice of the Customer explores why chief marketing officers at manufacturing firms are still struggling to truly understand and use this insight to create business value. Download this paper to learn why manufacturing marketers are facing this challenge and what can be done to create more customer value throughout the entire organization.  

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