Many manufacturing marketers continue to focus on traditional marketing success criteria such as purchase interest, uniqueness scores and visibility, even when it's not clear how these metrics are driving the desired business result.

The Economist Intelligence Unit paper, Manufacturing CMOs Struggle with ROMI Metrics, explores why chief marketing officers at manufacturing firms are still struggling to bridge the gap between what they measure and what P&L owners care about. Download this paper to learn why manufacturing marketers are not in sync with the expectations of the CFO, CEO and shareholders, and three actions they can take to improve marketing’s effectiveness and impact. 

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