A report by the CMO Council, Big Data's Biggest Role: Aligning The CMO & CIO, describes how big data has become the unifying force that is inextricably connecting the role of the chief marketing officer and chief information officer. Once battling over governance, technology and budget, savvy CMOs and CIOs have begun developing key strategic alliances.

This 14-page executive summary of landmark global research captures the findings and conclusions from surveys of more than 400 senior marketers and IT executives. Download this report learn how the CMO and CIO can work together with big data to achieve lasting and profitable customer centricity. 

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