Retail organizations are capturing vast amounts of customer data, but the key is using it to your competitive advantage. For retailers in any phase of the analytics process looking for better results and new opportunities, Enterprise Analytics delivers great, practical advice on how to:
- Gain a new 360-degree view of the customer.
- Effectively measure engagement and ROI.
- Optimize "next best offers."
- Link analytics directly to business performance.
Please fill in the information below, and your book will be mailed to you at the address you provide. A valid retail shipping address is required.
Contact Susan.Ramsey@sas.com at 919-531-7158.
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