Most organizations today are engaged in social media on some level. But there’s no consensus about measuring its value – and many more are asking, “Where’s the ROI?” You may be asking: What is social media’s real promise, and how do you realize its true value?
This report, Putting Social Media to Work, is a collection of 20 powerful articles taken from the Harvard Business Review Insight Center on social media that seeks to answer these important questions and many more about social media.
Drawing on experts from the corporate world, academia and consulting, this HBR report provides a multidimensional view of social media's blessings and some of its shortcomings and caveats. Use this valuable information to better understand how social media is being used today and how to capture new value.